The mark, the wordmark, and every variant in between.
Setu — Sanskrit for "bridge" — is the primary mark for KWM Technologies. A saffron arch on indigo and white pillars, grounded by a foundation rule. Used consistently across every surface KWM appears on.
Primary mark
The Setu mark in full colour, on the default dark surface. This is the canonical version — used wherever space and contrast allow.
On dark, on light
Two colour variants — the dark-mode version with white pillars, and the light-mode version with deep indigo pillars. The arch and foundation hues stay constant.
Monochrome
For embossing, etching, single-ink printing, or any constraint that demands a single colour. The mark holds up because the geometry — not the colour split — carries the meaning.
Sizing scale
The mark works from 16 pixels (favicon) up to architectural scale. Below the 24-pixel threshold, switch to the favicon variant which has thicker strokes optimised for small sizes.
Favicon series
Below 32 pixels the mark uses an optimised version — thicker strokes, simpler geometry, on a rounded indigo background so the white pillars stay readable on any browser tab colour.
App icon
The 1024×1024 master, designed with iOS-style rounded corner radius and safe-area padding so the mark stays clear of any platform mask. Below: the icon at three working sizes.
Social share · 1200 × 630
The Open Graph / Twitter Card image — the version that appears wherever a KWM link is unfurled. Rasterise the SVG to PNG before deploying; some platforms don't render SVG OG images.
Lockups
Three approved combinations of the mark and the wordmark. Don't invent new ones.
Colour palette
Two families — saffron warmth and indigo depth — anchored by a neutral cream for warm sections. Together they evoke Kanchipuram silk: structured, dignified, distinctly Indian.
Clear space
Maintain a minimum clearance equal to the height of a pillar (≈ x) around the mark on every side. Nothing — text, imagery, borders — should encroach.
Do not
Six things that break the Setu mark. None of these are subtle.
Downloads
The standalone SVG files. For PNG or .ico, open the SVG in any vector tool and export at the size you need — or use any online SVG → raster converter.
